Alice
HUMAN PERSON
EDITOR
WRITER
Hello! I’m a storyteller with more than a decade of experience bridging the gap between complex topics and the people who should care about them, from corporate to agency to nonprofit settings.
Over my 10 years as a comms professional in nonprofit, agency and corporate settings, I’ve learned the stories that truly break through are those told as a team: compelling writing alongside vivid visuals, a comprehensive channel plan and an intimate understanding of audience. I shine when I get to work collaboratively with other experts to bring important information into the world.
When I’m not clacking away at my keyboard, I’m exploring the city of Valencia, Spain, where I currently live with my partner. That could be anything from taking Spanish language classes (me encanta aprender) to trying not to sweat through my third outfit of the day (hace mucho calor aquí).
Are you looking to tell stories that drive change? Want to do some good out there in the world? Let’s chat!
My Services
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Develop comprehensive communications plans that move your audience to action.
I have led comms strategies for global institutions geared toward diverse audiences. This includes developing a campaign strategy for donors while leading development communications at The Nature Conservancy in Illinois, and leading the email marketing strategy for a targeted audience of NGO professionals in my role on The Nature Conservancy’s global marketing team.
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Tell stories that bring your mission to life.
I work with project teams around the world to make interviews, photos and scientific findings greater than the sum of their parts, like I did with this feature on Indigenous leaders.
You can find examples of web-first feature writing here, and report-style writing here.
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Grow and connect with your audience in a personalized way.
I have experience leading email marketing strategy, planning and content execution for The Nature Conservancy’s Global Insights newsletter.
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Tell stories that resonate with donors and enable fundraising.
I’ve worked as a development communications manager where I wrote tailored proposals that inspired multimillion dollar gifts. In my role as a writer for The Nature Conservancy, I also led writing and strategy for the organization’s global annual report, which tells a larger global story and makes the case for flexible funding.
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Streamline and differentiate your brand voice.
I have worked with global teams to develop responsive key messaging and build web pages to support the narrative and user experience.
You can find examples of copywriting around key messages here:
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Transform your words into visuals.
I’ve written scripts that cut through the jargon and speak directly to audiences in an engaging, relatable way—and have then worked with videographers to bring the scripts to life with dynamic visuals.
This video about policy at The Nature Conservancy underscores the connection between script-writing and creative vision.
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Build trust in your brand with thoughtful perspectives.
Global Insights is The Nature Conservancy’s global thought leadership touchpoint. Read some examples of how I do storytelling around relevant environmental issues in a way that builds brand credibility and boosts visits to nature.org.
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Elevate your content with a set of creative eyes
From presentation decks to science reports, long-form narratives to social media posts, I’ve edited and upleveled content to exceed brand standards.